Breaking Report

Complete Guide to Canton Fair October 2026: Phases, Schedule, and Exhibited Products at China's Largest Trade Fair

Author

AGS Editorial Team

Published

17 September, 2026

Complete Guide to Canton Fair October 2026: Phases, Schedule, and Exhibited Products at China's Largest Trade Fair

The Canton Fair returns in autumn 2026 with an essential edition for companies focused on direct imports and manufacturing from Asia. Discover the schedule of the three distinct phases, the product categories exhibited at each stage, and strategic recommendations for optimising international procurement.

The China Import and Export Fair (Canton Fair), held biannually at the Pazhou Exhibition Complex in Guangzhou, remains the largest and most influential commercial event on the planet. For the autumn 2026 edition, the event promises to bring together tens of thousands of verified manufacturers and hundreds of thousands of international buyers seeking innovation, competitive pricing, and direct sourcing partnerships.

To successfully navigate the colossal exhibition space of over 1.5 million square metres, it is crucial to understand the fair's layout, strictly divided into three thematic phases, each dedicated to specific industrial sectors.

~ Phase 1 (15–19 October 2026): Technology, Industry, and Industrial Equipment

The first phase is dedicated to heavy industries, advanced technology, and manufacturing solutions. It traditionally attracts technical importers, industrial integrators, and companies from the energy and construction sectors.

Key products exhibited:
- Consumer electronics and smart household appliances
- Large industrial machinery, assembly lines, and machine tools
- New energy equipment (solar panels, EV charging stations, batteries)
- Electric vehicles, automotive parts, and mechanical components
- Hardware, professional tools, and lighting equipment
- Construction materials and structural finishes

~ Phase 2 (23–27 October 2026): Consumer Goods, Furniture, and Décor

The second phase shifts focus towards the retail market, lifestyle, and interior design, serving as the primary draw for major retailers, FMCG distributors, and e-commerce brands.

Key products exhibited:
- General ceramics, porcelain, and glassware
- Indoor and outdoor furniture, office and living room accessories
- Home décor, clocks, mirrors, and seasonal products (including Christmas decorations)
- Personal care products, sanitary ware, and bathroom accessories
- Watches, optical instruments, and toys
- Houseware, kitchenware, and promotional gifts

~ Phase 3 (31 October – 4 November 2026): Textiles, Fashion, Medical, and Healthcare

The final stage of the Canton Fair covers light industries, the medical sector, and health products, offering an ideal launchpad for forthcoming fashion collections and the procurement of specialised consumables.

Key products exhibited:
- Men's, women's, and children's apparel, sportswear
- Fabrics, textile raw materials, fibres, and clothing accessories
- Footwear, leather goods, luggage, and travel bags
- Pharmaceutical products, medical devices, and consumables
- Traditional food products, beverages, and export agricultural produce
- Stationery, office supplies, and leisure/sports goods

~ Strategic Advice from AGS Factory Bridge Experts

Attending the Canton Fair in autumn 2026 requires meticulous planning. The 3–4 day gaps between phases are essential for stand reorganisation, whilst also providing an excellent opportunity for buyers to conduct factory visits in neighbouring provinces (Guangdong, Zhejiang).

The AGS Factory Bridge team recommends establishing technical product specifications beforehand, verifying factory capabilities to manufacture under European standards (CE, RoHS, REACH), and planning logistics from the negotiation phase to avoid unforeseen import costs.
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